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RockMelt - Your Browser. Re-Imagined. But What About Privacy? - Web Development Blog


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RockMelt - Your Browser. Re-Imagined. But What About Privacy?

RockMelt - Your Browser. Re-Imagined. But What About Privacy?

RockMelt, a company backed by Netscape founder Marc Andreessen is going to be coming out with a new browser that will be unlike any browser that is out today. Based on the video below this new browser will have its talons stretched into the social media market's nest.

In order to provide you with a social media experience the RockMelt browser will share your Facebook information and will need to tie into your Facebook account. Some are calling it a Facebook browser and until we can get our hands on it I'm not sure if that will be a good name for it or not.  UPDATE: Now having spent a little time with this browser I can see why some would say that, but it is more than that.

Some differences with RockMelt is that it is built around your friends, feeds, and search results. The left rail is for friend. The right rail is for sites. And the top rail is for search. It is built on Chromium the same open source browser that forms the foundation of Google’s Chrome browser.

The following has been said: Since RockMelt shares your friends, feeds, and search results it does bring back into question the Facebook privacy policy issues. We will have to wait and see on this. From a marketing perspective RockMelt should be able to target very specific ads to the end user based on the information that they are going to have, but are you going to be okay will giving them all of that information?

UPDATE: RockMelt has said the following in regards to security/privacy: "We're not running ad networks, so we're not trying to target users in any way. We're not storing personal information about users and what they do. We anonymize info about what users are doing. We never record info about users, what they're doing online, searches they're doing, anything like that."

The Web has changed a lot since Marc Andreessen revolutionized the Internet with the introduction of his Netscape browser in the mid-1990s. That's why he's betting people are ready to try a different Web-surfing technique on a new browser called RockMelt.


 
 
Posted by Web Design and SEO on Monday, November 8, 2010 at 10:46




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