Email Blast Marketing Campaigns

Getting the most from your email blast marketing campaign.

Things to consider when doing an email blast marketing campaign, decide the content and format that you want for the emails. If you want a colorful and stylized email, then you will want to send an HTML email blast marketing campaign email. This will require more design and layout work than a traditional text-only email, but serves as a more effective way of email blast marketing. Make sure that your content is relevant to the subscriber base that you are sending it to. If your site is related to golf, for example, do not send an ad-heavy email to your members about basketball. Lastly, once you have decided on your content and layout, you will need an email blast marketing software package to send the creative out. For this we recommend our web marketing partner Constant Contact.

Successful email blast marketing campaign facts

When setting up email blast marketing campaign, you should strive to not only driving customers to your web site, but you also should lead your customers to a purchase or strong call to action on your web site. It's a challenge in most cases to get someone to even read and open the email blast marketing piece that you send them. You should make the title realistic to the offer but catchy. If you can gain their interest with the subject line, then you will be on your way to a successful direct email blast marketing campaign.

Forging strong relationships with your email blast marketing campaign.

Most businesses consider email blast marketing an excellent way to keep in touch with your customer base. By collecting email addresses of visitors to your website, you are creating an email marketing blast campaign subscriber base. Be certain to adhere to the current spam laws and you should make sure the emails are both wanted and informative. Sending an email blast marketing piece with special deals you are offering is a great start to direct email blast marketing campaign.

Last but not least make sure you are aware of the CAN SPAM Laws and that you are sending a legal email blast marketing.

In 2003, congress passed the CAN SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) aimed at controlling the burgeoning mass of Spam email sent daily. In short, your email campaigns are considered SPAM if they meet any of the following criteria: 1) It contains false or misleading header information such as name, to, from. 2) It has a deceptive subject line. 3) The email does not allow a person to opt-out of receiving future mailings. 4) The email itself must mention it is an advertisement, and contain the sender's physical address. With the above steps followed you can build your business and have great success with your Constant Contact marketing piece.

Below is a link that talks about the latest reports on email blast marketing performance. If you're not familiar with what to expect from an email blast campaign these reports will show you the latest industry trends.

1. Email Marketing Latest Trend Reports

Email Blast Open and Click-Through Rates by Day of Week.

Email Blast Viral Marketing Facts

Viral marketing is when Internet users routinely share email messages with one another. According to the chart below viral marketing is done more than originally thought.

view email blast record counts by industry code

view email blast record counts by state and industry served

Email Blast Tracking

We will implementing an email blast strategy to further your online brand name. We will incorporate tracking into your campaigns so we can easily track your results. With a personal login you will see how your email broadcast is progressing at any time.

Email Blast Frequency

HTML or Text Email Blast Sign Up Forms

Your web site surfers will sign up for your email blasts on your web site using a sign up form. They will have the option to select HTML or Text emails. With all of the spam that is currently on the web text messages are the preferred way to go since many ISP's are blocking HTML emails due to the fact that they can harbor viruses easier. By capturing your own lists on your web site you will be able to target your true customer with your own email broadcast in addition to our list rental service.

Please call us at 805-582-2081 to discuss adding email blasts to your marketing strategy or use our online form to request further information.

view email blast record counts by industry code

view email blast record counts by state and industry served

Email Blast Examples

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You can open your account and send out your first email blast marketing campaign today! If you need help with setting up your account and actually sending the emails you can hire us at an hourly rate of $60. Please let us know if you have any additional questions, you can call us at 805-582-2081.

Active Hiring Firms - 167573 emails

List of 167,573 Hiring Decision Makers that have placed a Job Advertisement between June 2002- June 2003

Agriculture Industry Executive List - 6722 emails

Top Level Executives from Following Industries 0100 Agriculture Production - Crops 0200 Agriculture Production - Livestock and Animal Specialties 0700 Agriculture Services 0139 Field Crops, Except Cash Grains, NEC 0174 Citrus Fruit Grove 0175 Deciduous Tree Fruit Orchard 0181 Ornamental Floriculture / Nursery Crops 0182 Food Crops Grown Under Cover 0191 General Farm, Primarily Crop

Architectural Industry Business List - 13433 emails

Business Executives from Architectural Firms and Architectural Industry

Business to Business - 5,000,000 emails

Business to Business email leads

Construction Industry Mega List - 126131 emails

Construction Industry List with Executives from Following SICcodes: 1500 General Building Contractors 1600 Heavy Construction Contractors 1700 Special Trade Contractors

Electronic Industry List - 40608 emails

List of Executives from the Electronic Industry

Engineering Business List - 38011 emails

Business Executives, C-Level and VP-level, Directors from Engineering Industry

European Top Executives-List - 74263 emails

Top Executives from major European Companies

Hawaii Business List - 10773 emails

List Of 10,773 + Business Contacts in Hawaii

Insurance Industry List - 34256 emails

Business Executives in Insurance Industry

Retail Trade Industry List - 42914 emails

Retail Trade Industry List Comprised of Executives from following SICcode Companies: 5200 Building Materials, Hardware, Garden Supplies and Mobile Home Dealers 5300 General Merchandise Stores 5400 Food Stores 5500 Automobile Dealers & Gasoline Service Stations 5600 Apparel & Accessory Stores 5700 Home Furniture, Furnishings and Equipment Stores 5800 Eating & Drinking Places 5900 Miscellaneous Retail

SAP Customers List - 4921 emails

SAP Customers List with comprehensive details of IT Decision makers and C-Level Decision Makers including their email addresses

Services Industry Mega List - 451931 emails

Services Industry Mega List Comprised of Executives from following SICcodes/Companies: 7000 Hotels, Rooming Houses, Camps and Other Lodging Places 7200 Personal Services 7300 Business Services 7500 Automotive Repair Services & Parking 7600 Misc Repair Services 7800 Motion Pictures 7900 Amusement and Recreation Services 8000 Health Services 8100 Legal Services 8200 Educational Services 8300 Social Services 8400 Museums, Art Galleries & Botanical & Zoological Gardens 8700 Engineering, Accounting, Research Management & Related Services

Small Business Owners - Mega List - 261143 emails

Owners os Small Business

Top 10,000 Company Executives List - 82134 emails

Top Company Business Executives

Top 20,000 Company CEO's - 18433 emails

Top Company Business CEO's

US Consumers - 1,000,000 emails

Consumers from across the US

USA-Business-Executives - 93145 emails

Business Executives from across the US