Strategies for Optimizing Your Transactional Messages

Optimizing your marketing email transactional messages is a great strategy to get additional sales. This is a quick easy way and highly relevant form of marketing to build brand loyalty and increase your website’s sales.

Transactional messages are defined as all messages related to the customer’s purchase.

Transactional emails can bring anywhere from 3 to 6 times additional sales compared to regular promotional emails. Start by targeting customers that have purchased like items from you in the past. Perhaps something that compliments the item/items that were purchased in the past.

 By improving and optimizing your transactional messages you will increase your revenue with your current customer base. Transactional marketing is one of the most cost-effective ways that online retailers can increase revenue.